Co-founders Raine and Brendan met in early 2018 when Raine, while working at a SaaS startup, enrolled in a coding course run by Brendan's company, Just Coding, in Brisbane, Australia. When Raine launched her first business, LimeHub, she and Brendan started working together to digitise and automate strategy and brand development services. It was then that they realised they were on to something big.
For two years Raine and Brendan toiled over a problem: How to develop a smart technology that could systemise the creation of customised marketing strategies and on-point brands to help businesses achieve their growth goals with ease. They created iteration after iteration after testing and learning from each version before finally finding the answer - with a lot of help from very smart and very special people.
SiEmO is the phonetic spelling for CMO - the abbreviation for Chief Marketing Officer. Our guiding principle when developing SiEmO has been to give every business an virtual, intelligent CMO, with the knowledge and tools to develop, manage and measure effective marketing strategies - not just promotions. We believe that we are at the forefront of developing intelligent marketing tools set to revolutionise the business landscape. Our journey - and product roadmap - has only just begun.
“Marketing isn't just about promotions - the effectiveness of which are 100% reliant upon having a strong strategy. "